The decision to return home and buy the business he once worked for has worked well for.
Automotive Direct owner Chris Moffitt, after his time working in Australia left him with a focus on after sales service. ‘You always have a few doubts going into your own business, but it’s the best thing I’ve ever done. It’s been amazing coming back and seeing how busy Feilding has become,’ says Chris.
Having worked at Automotive Direct from 2002 to 2006, Chris left to work in Australia for Von Bibra, one of the biggest on the Gold Coast, which owned 14 new car franchises including Thrifty. Von Bibra had been a family owned business for 80 years and had a meticulous focus on customer care and after sales service. ‘Every customer would get a survey, and the dealers had minimum survey returns, which made you really focus on customer experience,’ says Chris. Procedures were extremely strict, but his helped Chris to develop skills that he has transferred successfully to the dealership he now owns. The main goal is to get repeat business, which is important for the industry, particularly in a town as close-knit as Feilding. Sales have picked up, stock has changed, but the focus is to have cars from a certain price range to suit a range of clients. Chris focuses heavily on value, which is consistent with the previous owners Kester and Sandra. It is important to focus on what people want rather than what Chris can sell.
The focus on affordability also applies to the rental side of the business, which offers 10 to 12 seater vans for rental from $140 per day. These vans are perfect for the day outing for a golf trip or some local touring. To enquire about car or van rental, or to get advice on what’s value for money, call Chris on (06) 323 1980, or visit them at the corner of Aorangi Street and Kimbolton Road, Feilding.